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Feb 20Liked by Michael Watson

Great insights. They were critical lessons I learned early in my career when I joined IBM in 1977 from seasoned and successful folks doing work in analytics. Two lessons Peter Norden taught regularly were:

Use long meaningful titles - this is often an executive will initially read

when presenting to Executives make two assumptions: they are incredibly bright, but no nothing about the subject you are presenting. Gear your writing and presentation to this audience.

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